Wednesday, 19 January 2022 | 18:20 WIB

Indonesia Industry Minister Appreciates Innovations Mitigating Dangers of Cigarettes

Airlangga Hartarto, Indonesian Minister of Industry (netralnews)

JAKARTA, NETRALNEWS.COM -- The Indonesian government continues to encourage research and development (R&D) in mitigating or reducing the risks and impacts of health hazards on cigarettes.

"The Ministry of Industry will prepare a new regulation on the products of Tobacco Industry (IHT) in welcoming the industrial era 4.0," said Indonesia Minister of Industry Airlangga Hartarto during a gathering with hand-rolled cigarette (SKT) workers at the center of PT HM Sampoerna Tbk's production facilities in an official statement received in Jakarta, Tuesday (2/4/2019).

One that will be developed is an alternative tobacco product that are is and smokeless. "The government will also discuss it to be developed. Later, it will certainly mitigate the impact of the risk of smoking," Airlangga said.

The development of industry 4.0, he continued, must be well developed. So that his party appreciated when the parent company Sampoerna began developing IQOS alternative tobacco products, which were heated, not burned. This step is seen as contributing to mitigating the risks and dangers of smoking.

He also saw firsthand the new technology. "We must appreciate this effort," he stressed. The Ministry of Industry, he said, is ready to cooperate with Sampoerna.

Sampoerna's External Affairs Director, Elvira Lianita, said Sampoerna's parent company had developed IQOS products. This can also be an answer to the government's encouragement, in this case the Ministry of Industry, in mitigating the health effects of cigarettes.

At present, IQOS has been marketed in more than 40 countries in Europe and Asia, including Japan and Korea. However, the product is indeed not yet marketed in Indonesia.

Elvira also explained the difference between IQOS and cigarettes. "The difference lies in the way they are consumed. If cigarettes are burned, Iqos is heated," he said.

Elvira continued, consuming IQOS products has the potential to have lower health risks than consuming cigarettes. The development carried out does aim to mitigate the risks and health impacts caused by smoking.

"If it's heated, the formation of chemicals that are dangerous or potentially dangerous, is smaller than burned. That's the basic difference," she added.

Regarding the commercialization of IQOS in Indonesia, Elvira does not yet know when it will be realized. To market this product, two parameters are the main consideration. First, it is related to understanding adult smokers about the product.

Before launching IQOS for commercialization in Indonesia, it wanted to first learn how adult smokers understand about the differences between heated IQOS and burned cigarettes.

"So we have to ensure that adult smokers understand the difference, so they can choose with enough information," she said.

The second parameter concerning regulation and fiscal policy is right for this product. "This is indeed a rule of excise. But there are still things that need to be addressed by the government both in terms of regulations and fiscal aspects so that a definite and sustainable business climate is created," he said.