Friday, 20 May 2022 | 16:44 WIB

Finding Indonesian Cultural Wealth in Basel

Chairman of the Tourism and Culinary Development Acceleration Team at Tourism Ministry Vita Datau. (Doc: Netralnews.com)

JAKARTA, NETRALNEWS.COM – The wealth of the archipelago land is one of Indonesia's pride, including culinary.

Brand Ambassador of Baduy Tribe Vita Datau said the Government of Indonesia continues to encourage the development of small and medium enterprises (SMEs) to enter the global market. Participating in the effort is PT Sinar Indonesia Display which is ready to take SME players to participate in the 2017 Mustermesse Basel (MUBA) exhibition from May 12 to May 21, 2017 at the Basel Exhibition Center (Messe Basel) in Basel, Switzerland.

The exhibition will present a variety of cultural, culinary, and typical craft from Indonesian that will be exhibited for 10 days. "We would like to invite all parties to introduce the culture of Indonesia and all the results," said Vita who is also Chairman of the Tourism and Culinary Development Acceleration Team at Tourism Ministry.

Meanwhile, CEO of PT Sinar Indonesia Display Juliana Pateh said the firm will facilitate Indonesian business players both industrial scale and SMEs to reach the world market potential. For information, Switzerland is a potential market of Indonesia with gross domestic product per capita number 15 of the world of $43.4 thousand. However, Indonesia-Switzerland trade has not been balanced.

"Thus it is important that we participate in this exhibition, to further introduce Indonesian products to the Swiss market and surrounding countries," said Juliana.

Basel is one of the cantons in northern Switzerland that borders two nations, German and French. It's strategic place makes MUBA always targeted by other countries in promoting the production of goods to be exported the three countries.

MUBA is one of the largest and oldest international consumer goods exhibitions in Switzerland. The exhibition is held annually with more than 1,000 products from various companies in the world. This exhibition is expected to be attended by at least 400 thousand visitors. (*)