JAKARTA, NNC - Lazada, Alibaba Business School and Taobao University collaborate to introduce the LazStar Academy program, which aims to build a network of certified expert trainers in Southeast Asia to help sellers in Lazada become successful.

This new initiative was announced today to begin preparations for Lazada sellers to prepare themselves to welcome the Year-End Great Sale on November 11 and December 12.

"LazStar Academy is a key example of our collaboration with Alibaba to improve knowledg on e-commerce and our seller's professional skills which will certainly have an impact toward sellers and other seller communities," Lazada Indonesia CEO Alessandro Piscini said on Friday, Oct 5.

These certified sellers will work with Taobao University and Lazada to develop course structures, case studies and other notes to ensure that training for other sellers have quality and relevance.

When sellers are selected as certified LazStar trainers, they will exclusively coach for Lazada and Taobao University.

"Taobao University will bring its experience in helping sellers to master skills and develop with Lazada. Since established 12 years ago, Taobao University had helped nearly 10 million sellers in more than 130 countries and territories to provide teaching skills that enable their businesses to skyrocket," Taobao University Head of International Training, Selina Xu, said.

Available in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, LazStar brings local knowledge and the best advice from the Alibaba ecosystem so that business owners can avoid obstacles and accelerate the growth of their online business.

By joining this program, Lazada's outstanding and experienced seller will become a certified coach, providing community sellers lessons on how to strengthen their e-commerce business.

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